BUSINESS FUNDING SCORE
BFS assesses your business across 10 separate categories, and scores your business out of a total of 50 points. Each category is scored between 1-5, with specifically defined criteria.
The net result is that you quickly see how your business ranks in each of the 10 categories. This allows you to quickly determine what needs to be done in order to improve your company and your BFS rating, so that you can improve how you look to an Angel investor, or a more professional Venture Capital investor.
The 10 component areas are:
1) Market Validation:
2) Business Model
3) Competition
4) Business Execution
5) Product Execution
6) Marketing Execution
7) Team
8) Unique Advantage/IP
9) Funding/Valuation
10) Overall Concept
The most important thing to understand is that this rating is used by angel investors and VC investors to gain an independent view of your company, BEFORE they even read your internally authored summary page or presentation.
CONSULTING SERVICES
Outram Research LLC provides multiple strategic and tactical services to entrepreneurs and startup companies looking to grow faster.
We will review and redesign your investor pitch so that an angel investor or a Venture Capital investor takes notice. Too frequently, an investor pitch follows a typical format defined in a business textbook 10 or 20 years ago.
Times have changed and everyone has less time to figure out what you are doing. We help you get to the point faster , more simply, and with more impact.
INVESTOR CONNECTIONS
Once we
have improved your investor pitch, we can help you make contact with
well known angel investors and Venture Capital investors. We will help you define who are the best angels and venture capital investors for your company. We will use our network of investors to find the right ones.
We also organize investor forums so that your company has a chance to be seen and be heard by multiple investors.
CFO / BUSINESS DEV / SALES
As a former CFO of a rapidly growing technology company, it was painfully obvious that we didn't need a full time CFO in our early days. Even though we spent a lot of time raising capital, how did we provide value -add 24 x 365? We found time to do other essential things: such as selling our product to customers and managing the 1,000 things that come up every day in a fast growing operation. As a result, we have gained an enormous amount of real world operational experience doing everything necessary at a startup company.
We can help you be more productive and efficient in your growing operation. That's how we provide value add.
TACTICAL MARKETING
If you don't have a well known brand, then spending money for general marketing is a waste. We have developed a methodology where we define a target customer and then develop a marketing message to a specific group of prospective customers. In other words, we work the sales funnel from the bottom up, rather than top down. Our background in finance means that we focus on an ROI message that appeals to the C-level executive at a target customer.
Our track record of getting meetings with these executives, (on the first call), and then closing that business was 10x higher than using the traditional method.
FOR MORE INFORMATION AND PRICING
CONTACT
Email: richard at outramresearch dot com